Manufacturers will have to take a more girlie approach if they want to get women turned on to the latest gadgets, says Rachel Forder

Would you rip files at a high or low bit-rate? Do you prefer AAC, WMA or MP3? If you are completely baffled by these questions, you are probably a woman. The terminology relates to downloading music, and a recent study by the British Phonographic Industry found that 96 per cent of tracks are downloaded by men.

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