>>9
Fundamental misunderstanding of the business. Academic monographs aren't marketed to people, they're marketed to university libraries which are compelled to buy them at whatever price in order to maintain their function as a research library. Academics are compelled to publish articles in prestigious (read: owned by one of the main academic publishing companies and not open access) journals and monographs via the same thanks to an archaic system of determining their worth as academics. No one likes this arrangement but the publishers, who are free to take advantage of the duress of the buyers and sellers to rake in the big bucks. Look at the recent dust up between Elsevier and several academic mathematics communities.