They're back, and they're bringing electronic LED football! (in LCD)
http://www.technosourceusa.com/pr-coleco.htm
Compare to the original head to head games: http://www.handheldmuseum.com/Coleco/

The Coleco trademarks and whatnot are now owned by some company called River West Brands, apparently trying to cash in on the whole retro(I hate using that word) video game revival. Is there really a market for this nowadays? The success of plug-and-play units like TV games and the Atari Flashback would seem to bear it out. It's too bad the baseball one had to be stripped down to fit the standard size. You can't even hide your hit or pitch now.