True, but I think the FMVs miss the point entirely. I'm playing a game, not watching a movie. And the sad thing about SE's FMV team is that it takes away from other aspects of the game.
FF10 was pretty much a movie. A decent movie, but the gameplay was dumbed down to the point where you walked down straight line roads and mashed X. If you took away all the "shiney things" in FF10, it would be a shit game. No real challenge, it's practically impossible to explore or get lost. If FFX had been released as a 32-bit SNES title, SE would have failed.
Games should not be turned into movies. A good story is important, but remember that the player is buying a game to play not watch. I want to explore a huge cave, slay a few dragons. I want to feel like I'm the hero. I don't want to set my controller down for hours while I watch a movie.