What do the japanese think of someone who can speak english, japanese and a romance language (french, italian, etc)? Do they think it's "chic"?

I have a friend who's going to Japan to study and he happens to speak french (he took lessons), so I was just wondering if it'll make him more popular. He has that popularity idea stuck in his head and I'd like to tell him what it's really like before he leaves.

Thanks in advance for your replies.