>>6
I think I understood that.
My points of argumentation were, that on the one hand, there might be enough time to introduce a new physical media distribution format before (if ever!) everything goes "digital". Why? Because many people are not yet willing to shift to "digital" distribution yet. But maybe a new physical format, with the promise of "high quality audio" or "bonus content" might attract customers.
I furtherly suggested that on the other hand, people would resist a new media format because it would require of all associated hardware, and a decisive quantity of people would see it as a downstep in quality. This would make it implausible for a new physical format to establish itself on the market, before the (again, merely possible) mainstream shift to digital distribution.