http://www.allheadlinenews.com/articles/7003094388
"As Playboy founder Hugh Hefner approaches his 80th birthday this Sunday, he is celebrating with the three women he's currently dating and Playboy friends."
"Hefner professes that he is able to keep up with the three young women because he's always made it a point to be aware of what is going on in the younger generation."
2GET!
I'm betting that hefner's sizable fortunes had, up until a couple of years ago, been turned to the development of viagra.