...preferably in as few words as possible. How do I do this? How do I make shame well up inside anyone? How do I make someone I have never met hate themselves in just a sentence?

Please help me figure this out. Without this ability, my life is awful. I have some parts of the puzzle but I'm not fast enough. I guess I can find the egoism, but actually landing a hit on it is hard- I'm not quite articulate enough yet to do persisting damage.

HELP