> get rid of gender roles entirely.

Impossible. It's human nature. Human nature can not be changed in any ethical manner.

> role-reverse situation

The only one who's going to get shit for it is the man.

> the traditional thing that's fine too

Woman get endless shit for doing that.
See: http://4-ch.net/love/kareha.pl/1197415446/

> They just shouldn't feel any social pressure/obligation to do something they don't care to do.

Fine. I don't want to work, wear pants or bathe.