What is the プリズム印刷 said in English?
プリズム印刷 is used by trading cards like the Bikkuriman seal.
Well... Its difficult to explain... so see this image↓
http://bikkuri-man.mediagalaxy.ne.jp/search/image/omote/b09001.jpg

Background is shining, But note that it is not hologram, it is a kind of gilding, and called プリズム印刷 in japan.